Influencer Marketing means that the companies use key leaders to deliver their brand message to the broader audience.
Influencer marketing is bound to see a rise due to the majority population being active on social media. More than 30% of the marketer’s plan to increase their budget for influencer marketing.
One of the selection processes for a leader is controversy. Companies prefer controversial figures with high engagement rate rather than choosing the safer options. Even the Influencers are now trying to build up their brand names than being solely dependent on advertisement deals. Brands are also favoring long term partnerships rather than short term; this makes the audience relate the influencer with the brand permanently.
Influencers are different from celebrities because they can be anywhere and anyone. Influencers need to make it seem natural. For example, If the content appears to be scripted then people will not be interested in the content.
Another reason for the rise can be explained by people’s nature to not believe in corporate ads. They seem to have more credibility on social media leaders rather than paid celebs. This is also the reason why Influencers tend to keep their content appear natural.
Customers trust word-of-mouth recommendations more than any other type of advertising, especially when it comes to today’s generation because they can easily relate to the influencers.
Several surveys say that the fastest growing online customer-acquisition method is Influencer marketing, followed by Organic search and Email.
Influencer marketing saw more than 1500% increase in searches in the past three years and is still increasing. This has led to the emergence of several new platforms.
This boom is a result of the algorithms used by social media channels and the biased nature of the audience. The average value earned per dollar investment in influencer marketing is more than 5 dollars, making it a win-win situation for the company.