In this growing world, business is not just done through physical companies but also through apps that help companies achieve a wider reach. Yes, today we’re going to look at one such strong social media app that has millions of users and is used as a platform for social media marketing.
Instagram marketing is the way that brands use Instagram to connect with their target audiences and market their offerings. Instagram in general has millions of users that are active through out the day. Recently, it’s gained popularity as an exciting method for brands to show off their cultures, recruit new employees, engage with customers, and show off products in a new light. Since, Instagram has users from all ages it helps the companies target the Audience as a whole.
Instagram allows users to upload photos and videos to their profile and edit them with various options. Instagram has also recently come up with a new option called IGTV, this has gained a lot of popularity because millions of users put up videos on various things, for example the review of a product. Instagram hosts dozens of original filters that users can add to their photos. These preset filters make various changes to photos, including adding light, giving the image a warm or cool tone, increasing or decreasing saturation, and much more. Additionally, users can edit images directly in the platform, as opposed to using a third-party photo editor. If they don’t like one particular filter, they can use Instagram’s editing feature, to individually change the contrast, brightness, structure, warmth, saturation, sharpness, and more.
Hence, Instagram is an app that is used by top companies in order to promote or market their product. It has been successful and shown good results in the previous years.