Krakakoa is a “farmer-to-bar” chocolate company working to empower smallholder cocoa farmers, increase sustainability in the cocoa sector, and produce premium chocolate in Indonesia. Their vertically integrated operations covers farmer training, bean sourcing and procurement, chocolate manufacturing, and retail.
Interview with Sabrina Mustopo
1. What gets you out of bed in the morning i.e., What is your source of motivation?
Usually my alarm clock. Sometimes my dog. But in seriousness, I’m excited about what we’re building, and the challenges we’re tackling. Looking at possibilities, within the company and also with the farming communities we work with, and knowing that we can create products, systems, and experiences that have an impact and make a difference.
2. What made you realize you would want to do this ?
I worked as a management consultant prior to this, and after 6 years in my previous profession, I was craving for something more hands-on, where I could more directly see the impact of my work and my actions. It started as something I was “trying out” when the risk and cost of not trying out weight that of trying.
3. Why should people choose you / your product / service ?
If you appreciate beautiful, high quality chocolate, and want to directly help improve the quality of life for farmers, and prevent deforestation, our products will deliver all of that to you. Being fully integrated means that we have full traceability into our supply chain, which ensures that we have clarity on the impact and quality of our products.
4. What comes first for you, money or emotions?
Money is a tool that allows you to create experiences that generate the emotions you are looking for. So in that sense emotions are the primary objective and ultimate goal.
5. Tell me about an accomplishment you are most proud of.
It’s not a stagnant accomplishment or milestone, but I’m most proud of my team the work that they are doing.
6. How do you handle the pressure?
Perspective is important. Thinking “what’s the worst that could happen?” and making peace with the answer is helpful. Having a support system of people who you know will always support you no matter what happens has also made all the difference for me.
7. What advice would you give to someone starting out ?
Have different people who can help you – mentors who can coach and guide you, peers to make the journey less lonely, a support system to celebrate your victories and soften the blows. And safeguard your energy and well-being.
Thank you so much Global Biz for the feature. Wishing your team and the readers all the very best. And do try our chocolates 🙂